Beyond Boundaries Strategy

Who we are

Beyond Boundaries Strategy was created with one reason for being supporting founders and SMEs on their journey from concept to the first £10M sales.

Coming from a working class household with limited social capital, I was always driven to use highly creative approaches and hard graft to advance my career. After more than 20 years in sales and marketing across businesses including Nestlé, Bacardi, BrewDog and many SMEs, I realised the strategies I had developed and implemented had delivered genuinely game changing success.

More recently, being part of the SME food and drink community has been inspiring. However, I rarely encountered anyone who shared my intersecting identities. This highlighted the additional barriers faced by founders from underrepresented backgrounds and the need to actively remove them.

I work with businesses of all shapes and sizes. Fundamentally, I have to believe in what you do and genuinely think I can add value.

My mission is to democratise experience and knowledge wherever possible. I undertake pro bono work and collaborate with organisations such as Foundervine and Tern to help drive opportunity and inclusion.